In franchising a name that counts with the customers is a very popular asset in licencing - one could even say it's central to it.
In reality not many franchises can offer that kind of starting point. In fact many new companies are coming on to the scene and some of them are fairy young and cannot realistically exploit the big name factor in marketing. Among their offerings is training and head office support wich will theoretically permit the franchisee to learn how to operate the franchise even with minimal prior experience on business matters.
If a franchisor has not established his trade name to the degree of instantly wide recognition, he should not charge a great deal for it in the franchise package. So if you are dealing with a new franchisor you, make sure that you negotiate a fair price for the licence fee in propotion to the value of thw name under wich you will bw traiding.
Requirements for being a franchisor
10/04/2012
Profitability within your corporate location(s) Operations Manuals that spells out in detail how to operate the business A comprehensive training program that gets franchisees 100% ready to operate ...
Multi unit franchise increases
10/04/2012
Right now, more than one out of ten franchisees operate more than one unit. Many of them operate more than one concept. There is growing evidence of a trend toward multi-unit and multi-brand ownership. ...
Four steps to become a franchisee
10/04/2012
A) Choosing the Right Franchise. The first step in becoming a franchisee is to choose with franchise you’d like to pursue. A franchise should fit with the franchisee’s schedule. If the franchisee is ...