Franchising Research
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Franchise expansion in Europe
Published at 18/05/2012
According to European Franchising magazine Europe has one of the most developed franchise industries in the world. Since 1972 the industry has been supported and promoted by the European Franchise Federation (EFF), and the European Commission acknowledges franchising as a legitimate method of expanding a brand throughout the European Union (EU). According to statistics published by the EFF, in...
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IFA- Forecast for franchising in 2012
Published at 25/04/2012
IHS Global Insight's published a report regarding the forecast of the franchise sector of the U.S. economy in 2012 for the International Franchise Association Educational Foundation. A series of positive economic reports recently – most notably employment reports showing jobs growth of over 200,000 in each of the last three months – have raised hopes that an acceleration of growth may be under...
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Romanian Franchise Market (Market Research)
Published at 05/04/2012
The increasing importance of the private sector, opening out of new industries and the upward evolution of investments along with the impact of Romania’s accession to EU are instrumental in fostering the development of the franchise system in Romania. In 1998, the Romanian Government created the legal framework for this sort of business by issuing the Franchise System Law, which is designed to ...
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Franchising “The answer to the challenges of crisis”
Published at 05/04/2012
According to the research of FRANCHISE SUCCESS magazine for 2010, franchising is resistant to the crisis while at the same time it offers great opportunities to the well organized networks. The champions in development are those companies that reorganized their network in time, leveraged their human resources, saw the opportunity in the crisis and invested in Multi Unit and Multi brand concepts...