• El
  • En
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Contact infos

  • Company name
  • Address
  • Katsantoni 6, Attiki
  • Tel.
  • 210 2899500
  • Fax
  • 210 2847532
  • Email
  • info@raxevsky.gr/franchising@raxevsky.gr

  • Website
  • www.raxevsky.gr

Description of system

With 30 years of history in the fashion industry, Raxevsky is one of the leading companies, in production and selling of female clothing in Greece.

With their quality, perfect tailoring, inspiration and good taste, Raxevsky clothes always follow and adopt world wide trends and win new and demanding markets outside Greece.

Under the brand name Raxevsky and Colori by Raxevsky and through strategic partners company products, organizational structures and strategy have already been successfully put to the test in Egypt, Cyprus, Bulgaria and Romania.

Τhe expansion strategy of Raxevsky includes the development of a network of brand-name stores centrally-located in the main shopping districts of towns across Europe. Each store having a uniform look and a united strategy always adapted to the local needs.

Raxevsky successfully operates 19 franchise stores in Greece and abroad. We value strong and long-term relationships with partners who share our vision for excellence, growth and expansion in the fashion industry. Our partners benefit from a leading brand-name, our expertise, a wide range of products and strong marketing and promotional tools.

News

Xsmall_rax-(2)

RAXEVSKY

19/05/2011

Financial infos

  • Space needs
  • 0 εως 0 τ.μ.
  • Initial entry fee
  • €0 εως €0

Important infos

Shops
[35]
[20]
[55]
  • Company foundation / First franchising
  • 1983 / 1985
  • Country of origin
  • Greece
  • Franchise packet
    • ADVERTISING
    • PUBLIC RELATIONS
    • COMMUNICATION
    • Since we have a strong belief in brand awareness and customer loyalty,  we keep building a powerful  brand name by heavily investing in advertising and public relations.
    • We also heavily invest in Marketing Activities (8% of the total turnover). Media usage is mainly television via National Channels and of course fashion and life style magazines. International-oriented magazines such as ELLE, Marie-Claire, Madame Figaro, Cosmopolitan, In Style are also used in Greece and abroad.
    • The company organises a lot of press events and fashion shows for the presentation and promotion of each new collection.
    • n  Another important promotional tool for Raxevsky and Colori by Raxevsky is Raxevsky magazine.
    • In the beginning of each season our customers receive an impressive fashion magazine that presents the new collection, fashion news and trends, interviews and of course the latest news of the company.
    • Every new collection is been photographed in a different place around the world thus enhancing our vision of making Raxevsky international.
  • Specialist knowledge
  • Required
  • Self-employment
  • Required

Stay informed

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100 - 102 Papanikoli Str., 152 32 Halandri
Tel: +30 210 6752868 Fax: +30 210 6752864 e-mail: info@franchiseingreece.gr
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