ANNA MARIA MAZARAKI

Description of system

The brand stands for luxury and fashion, at affordable prices.

ANNA MARIA MAZARAKI appeals the modern woman, satisfying her demand for affordable & stylish luxury!

ANNA MARIA MAZARAKI philosophy lies in offering a complete solution of quality jewelry matching customer’s needs in terms of price and attained value.

The success of the brand is based on different actions that support USP:

• Costume jewelry is included as a side line and accessories are included in the assortment in order to accentuate the fashion aspect of the brand.
• The company produces around 6.000 designs per year and the products in store are renewed  every few weeks, to promote the feeling that ANNA MARIA MAZARAKI products are unique
• Take up sound online communication activities in both, web site (e-shop) and social media, to strengthen the brand, increase its awareness and further develop the loyal customer community
• The Company places ad-entries in popular fashion magazines and communicate the brand’s concept to effectively reach targeted audience

Company history

ANNA-MARIA MAZARAKI S.A. was initially created in 1996 as KRYSTALINA LTD by:

• Anna Maria Mazaraki, having a background of advertising and marketing in multinational firms
• Ion Rempoutzakos (her husband), having a background of general management and marketing in luxury goods, in multinational firms

ANNA-MARIA MAZARAKI passion and enthusiasm for luxury jewelry, helped her turn her hobby into a viable and promising business. Starting out with one store in 2000, the company gradually expanded into 10 stores, 9 in Greece and one in Cyprus. Anna-Maria Mazaraki and her husband have built a reputation as a very serious contender in the jewelry, accessory and gift market.

Target Group